Freelance SEO consultant Sydney has drawn so much attention lately that I feel it warrants a closer look. We will begin with an explanation of SEO. It is the process of marketing and optimizing a web page or blog in order to rank high in search engines. The higher a site appears on the search results list, the more visitors you will pick up from the search engine. This is one of the main reasons you should try to get placed on the 1st page of Google. The more visible you make your content, the easier it is for visitors to see your site and receive the information you are trying to promote. The main point is to force as much traffic as feasible to your site increasing your visibility.
Now, there are TWO forms of traffic:
PAID
oPPC (Like Google AdWords)
oBanner Advertising
oPaid Press Release
oPaid Directories
FREE
oVideo Marketing
oSocial Media
oPress Release
oArticle Marketing
oSearch Engine Optimization
Choose what type of traffic will be best for you and your budget. It really doesn’t matter how you promote your website, SEO is about going where the traffic already is. It’s about finding people that are searching for what you might be providing. There are thousands of people who visit Google which is the #1 search engine and are looking for products, leadership, guidance or services. They may be exploring to start a home business. They may be looking for YOU! They may be looking for direction, information or reviews so this is where you want to be because they very possibly may be looking to get started with a company. They are all over the search engines digging for information and it’s your job to get noticed and offer them with subject matter that will guide them in making a decision. You want to grab as much traffic as possible from the search engines to build your business.
Now that you are aware of the traffic…How do you get your website to show up where people will see it? How do you go where that traffic is and why? Well, you want to capture as many leads & sales as possible so you can earn the income you are looking for. That is probably your main goal. This is why it is essential to understand SEO so your content can be noticed. So, I am sure you are thinking about that million dollar question. HOW DO I GET TO THE TOP OF SEARCH ENGINES so my content can be seen? This is significant to get because the distributors who have their content at the top are the ones making all the money. They get all the traffic and exposer which means all the leads and all the sales. This is what SEO can offer you. It helps you inspire Google to put your website in the #1 spot.
There are TWO components of SEO:
1. On-Page SEO (On Your Website). It lets Google know you are “worthy” and helps get Off-Page Optimization (see below). This is why your domain name matters. You should have a credible presence linking back to you. Choosing yourname.com gives you a kicker in Google’s eyes. Choosing tags are important also and many people overlook this. Google likes to see tags such as a title tag, description tag and a keyword tag.
2. Off-Page SEO (Link Building). Your inbound links are your “human votes” which help in creating authority. The more links you have the more popular you appear to Google and the more Google will like you. Linking and deep linking (sub pages within your url) back to your site shows Google how many other people like you. It truly is a popularity contest and when other people like you, Google will like you and rank your site higher.
It’s important to remember that you want to give your page a title, a description and keywords that are all related to each another. Google will look at this. When it comes to your title tag, the keyword needs to be in the beginning, middle or end. It really doesn’t matter that much. According to Google, you have 65 characters to work with. The description tag also needs to contain your keywords. It gets indexed and used by the search engines and allures viewers to click on your link and check out your website. The meta keywords almost always get ignored by Google now because there has been so much spam in trying to get ranked but keep in mind that Google is not the only search engine out there. Still make sure that you are using the keywords you are targeting.
So to put this all together, try to place yourself out there in front of the traffic. It doesn’t matter whether it is free traffic or paid traffic, but point them back to your website with the use of links and deep links. You want to create valuable content that people are searching for, add in your tags and organize it in a way that is stress-free on the visitor to navigate through. You want them to hang out and take in as much of the info you are providing as possible. Use social bookmarking to also get noticed. Make use of your social media sites & also put your content there. Spread it to as many places as you like and don’t forget to post it to article directories, too. This is where you can make use of a deep link that points back to your original content on your website. When you have all of these components working together, Google takes a look at everything as a whole and ranks your website accordingly. So target your keywords appropriately, use on-page and off-page SEO elements, get in front of the traffic and promote your website to those that are looking for you and what you have to offer.
It is not difficult to learn about SEO Marketing and how to get free traffic. Just pay attention to the components that are needed in order to get your content ranked. You can learn more about Stacey Armstrong’s marketing techniques by clicking the following link to her MLM Strategies that are used by other top leader’s.
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