Introduction

When it comes to driving traffic to your website, you have tons of options. But if you want more traffic than most people can handle, then there’s only one way to go: content marketing. Content marketing is the process of creating valuable digital content for your website and sharing it on social media platforms like Facebook, Twitter and Instagram. The goal is to create content that people love so much that they share it with their friends and family—and sometimes even strangers! If your content resonates with readers or viewers enough times, then suddenly a whole lot more people are visiting your site from these new sources rather than just coming from Google searches or other websites. In other words, if you want massive results as quickly as possible then this guide will help get you started!

Create remarkable content.

The number one thing you can do to drive social media traffic is create remarkable content. This is something that people will want to share with their friends, it’s useful, entertaining, unique and educational.

I don’t know about you but I don’t have time to read a bunch of boring content. So if I’m going to spend my time reading something online then I’d rather it be something that has some benefit for me in terms of being helpful or entertaining in some way.

So when considering what kind of content you should publish on social media channels like Facebook or Twitter here are some things for you think about:

  • Is this information useful? Is there any value added here? Can someone learn something new from this article/video/image etc.? If not then why would they waste their precious time consuming it anyway?
  • Are we offering any kind of entertainment value like jokes or other types laughter inducing material such as memes and gifs etc.?
  • Could this be considered entertaining in some way given the nature of our audience demographics (age range & gender etc.)

Join relevant social media groups.

Before you begin to drive traffic to your site, it’s important that you join relevant social media groups. If your business is in the insurance industry, for example, then joining a group about travel and entertainment might not be the best use of time.

Don’t join just any group either. There are certain types of groups that may work better than others depending on what kind of traffic you’re looking for:

  • Relevance – It’s all about finding groups that are relevant to your business and its goals. The most motivated members will be those who want to see results right away and are willing to share those results with others (so make sure you deliver). These groups tend to attract more users who want quick wins because they come with less effort than other methods like blogging or email marketing. They also tend toward being highly competitive since they’re generally easier than other channels such as SEO or PPC advertising.
  • Size – If it takes too much time or effort just trying to get noticed by anyone else in the group then there won’t be much response coming back from them when you post something new! The ideal size would probably fall somewhere between 500-1500 members so people aren’t too spread out among each other but also large enough that there isn’t too much competition either way

Create accounts on emerging social platforms.

You don’t have to be on every social media platform under the sun, but it’s a good idea to create accounts on emerging ones. In some cases, they’ll grow into major players in the industry; in others, they may not last long. Either way, if you’re not there yet then you might miss out on the traffic that could come along with being an early adopter of their services.

It’s also important to be sure that your profile information is consistent across all of your channels: same avatar and profile photo; same bio info (namely where you work or what industry you’re in); and same username/handle (if possible).

Use hashtags correctly.

Hashtags are a great way to repurpose content and get it in front of new audiences. They can be used to create a community around your brand, too (more on that below).

So how do you use hashtags correctly?

  • Use them as descriptors, not titles. A hashtag is meant to add context or meaning to posts—not necessarily drive traffic. For example, if your post is about the best way to make pesto, don’t add “#pesto” at the end of it; instead write something like “How I Make Pesto!” or “My Secret Recipe for Pesto!” You want people searching for this topic without having any idea what they might find once they click through—otherwise there’s no mystery or intrigue involved.

Retweet, share and repost content from your favorite influencers.

This is a great way to drive traffic to your blog, and it’s also an excellent way to build relationships with other influencers in your niche.

Here’s how you can do it:

  • Find the blog posts that have the highest number of shares on Facebook and Twitter. This means they’re popular content! You want to share this kind of content because it will be seen by all your followers, not just their own audience.
  • Retweet & reshare the best content from each blog post so that even more people get exposed to the ideas being shared there (and hopefully click-through). Be sure to include some type of remark or comment whenever possible (e.g., “This is a really good post!”). It’s important not only because people like interacting with others but also because there are many times when someone else might want something similar at some point down road—so if they see yours had value then maybe theirs will too!

Respond to every single comment you get on social media.

One of the easiest ways to get real social media traffic to your site is by responding to every single comment you get on social media.

If you don’t have time to respond, automate the process with a tool like Ignite Social Media.​

Because responding isn’t just about making the other person feel appreciated for their time; it’s about engaging them in a conversation that builds trust and loyalty!

Don’t be afraid to make mistakes.

Don’t be afraid to make mistakes. Don’t be afraid to ask for help. Don’t be afraid to fail. Don’t be afraid to try something new. And, most importantly, don’t be afraid of being wrong or making a mistake!

For example, let’s say that you are trying out a new social media tactic and it doesn’t work as well as you hoped it would…don’t give up! Instead, look at what went wrong and why things didn’t go so well before giving up entirely on the tactic (and believe me when I say this happens more often than not). Maybe your audience wasn’t ready for such an aggressive approach; maybe they needed more information before they were willing – or able – to take action; maybe there was something else happening in the world that distracted them from what you had just published…there could be a million reasons why one particular post didn’t do well, but it doesn’t mean any other post will have similar results if done differently or better next time around!

The point here is that instead of getting frustrated when something doesn’t work out quite right away, think about how using different methods might yield better results and then try those methods instead! You never know – one day soon your original idea might become wildly successful after all because now everyone knows exactly what they’re supposed  to do next time around thanks largely due their own experience from past missteps with other ideas too 😉

Connect your site with Buffer.com

Buffer is a social media scheduling tool that can help you increase traffic to your site. It’s free to use and easy to set up, so let’s get started!

  • Sign up for Buffer: https://buffer.com/signup
  • Click “Connect” on the top right of your account page. Choose WordPress from the list of options, then enter your blog name in the box that pops up and click “Save.”
  • Next, scroll down until you see an empty box marked “Add Content,” enter some text or images into it, then choose what social networks they should appear on by selecting the appropriate icons next to each one (Facebook icon = Facebook post). Once finished filling out these fields, click “Schedule” at the bottom of this section. You’re done!

Runs contests and offer giveaways.

If you want to drive traffic to your site, then running a contest or giveaway is one of the best ways to do it. Companies that are able to run effective contests see an average increase in their social media followers by 1,000%.

It’s true! Giving away something valuable can be a great way to attract new customers. It also can help you build strong relationships with existing ones because they feel special when they win prizes from your brand or business.

It’s important though that the prize you give away has value and is priced accordingly so that people feel like they got something worth their time and effort—otherwise it will seem like an empty gesture on your part. You don’t want them thinking: “Why did I bother?”

Peg your posts to trending topics on Twitter and Facebook.

Hashtags are a way of using the left-hand side of a post to tag your content with keywords, which makes it easier to find by other people and services.

You can use hashtags on Twitter and Facebook (and Instagram, but we’re ignoring that platform for this example).

These are some examples of trending topics:

  • #FakeNews (fake news)
  • #Covfefe (Trump’s infamous typo)

The more remarkable your content is, the more likely people will share it and that means more traffic for you!

You should consider whether or not the content you’re sharing is remarkable. Some content can be shared and not shared equally. The more remarkable your content is, the more likely people will share it and that means more traffic for you!

The more people that share your content, the more people will see it:

  • The more shares of your post there are, the greater chance someone else will see it in their feed. If one of those users clicks on it, they’ll be directed to your site where they can learn about what you have to offer – whether that’s a product or service. It could even turn into an opportunity for them to buy something from you!

For example: A friend shares an article about how he lost 30 pounds by cutting out sugar from his diet because he wanted me to try it too (he knows I love coffee). This led me down this path which eventually led me here…

Conclusion

In the end, the success of your social media marketing efforts will depend on how well you can use these techniques to create remarkable content. If people are sharing your posts and driving traffic back to your site, then you’re doing it right! Click here to see how we shared posts to people. Social media management agency can help in marketing efforts to attract people by giving a free giveaways.