One of the most efficient ways you can use your marketing time is by including your vehicle. How many times each day do you reach for your car keys? As a small business owner each and every advertising dollar counts. You track the performance of each ad and hope for the best when it comes to a return on your investment. This type of gamble doesn’t sit too well on the stomachs of most so I have decided to list these dos and don’ts about advertising on your car. Our signage in Sydney is custom made using the most reliable and relevant medias for your business.

Do

Get a professional decal – No type of dollars in your business should be more important than your advertising funds. With that said strongly consider ordering yourself a professionally designed decal. You will find some really neat artwork from eDecals.com, or go all out on a magnet courtesy of Vista Print. Decals will make you proud to ride around with your brand, and the added professionalism will make you more credible.

Don’t

Sell yourself (and your business) short. – Make it paramount to upgrade your mobile advertising and try to avoid using mailbox stickers, spray paint, or any other slipshod signage you may see at Home Depot. Yes, I have even seen haulers and landscaping entrepreneurs with their contact information painted on the side of the truck; sometimes even worse! This comes off as very suspect, and you’ll make the general public think twice about contacting you.

Do

Include a domain – When advertising on your car be sure to include a domain pointing back to your website. And if you don’t have a website for your company you’re wasting your time. If your services are flexible enough there is a whole global market you can capitalize on. I see a lot of mobile advertising in my town without a web address on it. Regardless of your service you should have photos of what you do to be published on your site.

Don’t

Only have a phone number – More often than not you will see some small business signage with just a phone number. This is madness! The phone is always a great way to communicate, but when it’s ringing off the hook for you to answer basic questions it can become counter productive. A website would be a great place to have FAQs and other references. Your company site will also earn you the leverage to knock out other business building tasks.

Do

Make it visible – Business advertising on your car is best when it’s big, bright, and very conspicuous. Prior to ordering any type of magnet or window decal remember to take your tinting into consideration. If placing signs on glass you want the best contrast you can have. Brights look extremely attractive on a darker background. You want to use a font block size of at least 3.5 inches and up. This size is great for the back of minivans and SUVs.

Don’t

Hide your ad – This may seem to be a no brainer, but you’d be surprised at what small business owners do. Place your signs as high as possible when advertising on your car. This especially holds true for vehicles with rear windshield wipers. When you turn them on the consistent abrasion may damage your sign. Another reason to encourage you to place your ads high is the growing number of SUVs on the road. Since everyone is sitting high off the ground you want your sign in their faces.

Do

Take your time – Take pride in what you’re offering and certainly take time to apply your decal or sign. It’s always good to step back, breath, and examine your ad to see if it’s straight.

Don’t

Forget your tools – Before you advertise on your car break out with the tape measure and plot out your placement. The use of masking tape will make the job easier also. The imaginary line it forms will get you a straighter outcome.

Do

Park facing traffic – Park with the ad facing the traffic, that is. When you’re out and about make it your business to position your car to be seen. Keeping it parked close to busy intersections will boost your traffic. And when shopping your ad is a great excuse to want to park close to the door. This is where the most pedestrian traffic is.

Don’t

Park backwards – If you’re the type that likes to show off your driving skills by reversing into a space, stop it! From now on try hard to back in. Remember, you want as many eyeballs on your site as possible.

These are just a few tips to hopefully help you as you build your business. Mobile advertising will save you a lot of time. Think about how much time you spend in your vehicle each week. Why not use it to make you more money. It’s astonishing to see the large amounts of leads that are generated just because, “I saw you at a light.” Advertising on your car is one of the smartest investments you’ll ever make in your small business.

Kevin Timothy has been involved with the home business industry since 2000. He takes pride in using his experiences to teach you how to prosper with your business. Each month he generates hundreds of targeted leads for any industry. To learn how you too can create masses of lists to jump start any business, visit: grow.marketingmecca.biz [http://grow.marketingmecca.biz]

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